"Better design"
may be subjective.
A 2.5x efficiency gain is not.

Transform qualitative improvements
into quantifiable impact.

Calculate the exact percentage of steps eliminated in an iteration
and the increase in task velocity, turning your UX refinements
into concrete evidence of faster, leaner, more intuitive user experiences.

UX flow optimisation calculator

Automatically count your artboards
and extract metrics in Figma.

Download the Figma plugin

While reducing steps is usually a positive metric, keep these nuances in mind:

  • Task Load vs. Step Count
    Sometimes, five very simple steps (e.g., one input per screen) are faster and less mentally taxing than two very complex steps (e.g., a massive form on one page).
  • "The Rule of Three"
    In older UX design, the "3-click rule" was a gold standard. Modern UX focuses more on "The Scent of Information"—users don't mind extra clicks as long as they feel they are moving in the right direction.

Why this works (Depending on who you are talking to)

  • For Executives (Focus on ROI)
    It proves the return on investment of our redesign by showing exactly how much leaner and faster the new process is compared to the legacy version."
  • For Product Managers (Focus on Performance)
    It provides a data-driven benchmark to track how effectively we are reducing task complexity and accelerating the user journey.
  • For Clients (Focus on Results)
    This calculator shows you exactly how much 'waste' we've cut out of your interface to make the user experience as seamless as possible.